Image, Color, & Font Specs

Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use.

Image Sizes

• Hero BG: 1600px × 900px
• 5050 Image: 900px × 900px
• CTA BG Image: 1600px × 700px
• Video Cover: 900px × 600px
• Icons: 200px × 200px
• Contained CTA BG: 1000px × 600px
• Blog Image: 600px × 400px
• Product Category Cards: 600px × 900px
• Bio Image: 700px × 450px

Font Specifics

• H1 – Lato, 900 • 65px/1.2 • Color: #FFFFFF
• H2 – Lato, 900 • 36px/1.2 • Color: #333333
• H3 – Lato, 700 • 26px/1.2 • Color: #333333
• H4 – Lato, 700, ALL CAPS • 18px/1.2 • Color: #333333 • Letter-Spacing: 3px
• H5 – Lato, 900 • 22px/1.2 • Color: #333333
• H6 – Lato, 700 • 16px/1.2 • Color: #333333
• Paragraph – Lato, 500 • 18px/2em • Color: #666666
• Intro Paragraph – Lato, 400 • 25px/1.5 • Color: #666666

Site Color Values